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Sometimes the Best Way to Collect Evidence Is to Create It

You want to pilot a new initiative, but there’s one problem: projections. How do you know what a project will cost — in dollars and person hours and distraction from primary goals — before you’ve...

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The Top 50 Management Experts on Twitter

One thing you can count on at year’s end: lists. Most of them focus on the entertainment world, and that’s why we were grateful to stumble upon  Evan Carmichael’s Top 50 Management Experts to follow on...

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A Long-Term Vision of Branding

It’s the low end today that is the mainstream tomorrow.

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How to Translate New Ideas Into Your Team’s Native Language

Apple was helping people transition from what was familiar to them in the physical world to what was new in the digital world.

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